Hangar Hangout was a brand new event aimed at business entrepreneurs in the Fraser Valley. Held at SKY Hangar at the Pitt Meadows Airport, the inspirational evening featured speakers and panelists from MEC, Slack, JJ Bean, Microsoft, Herschel Supply Co., tentree, and Hootsuite.
Create a brand identity for Hangar Hangout
Establish and grow social channels and grow into a reputable source of inspiration, knowledge, and local expertise
- Provide event day social media and video coverage
I led the Hangar Hangout brand creation process where we de by input in the speaker lineup, and defining the event's purpose. Once we finalized the branded H⚡️ and supporting digital assets I wrote a the social media strategy that highlighted each speaker’s experience and expertise and provided useful daily content to the small, but growing Real Talk community leading up to and during the event.
Concurrently, my team and I built out the client’s current brand assets to create a cohesive online identity that would be recognizable regardless of the platform or format it would appear on.
Leading up to the event, my team created and released daily content on LinkedIn, Facebook, Twitter, and Instagram, worked with the Daily Hive to run a contest that would raise awareness, and worked closely with the client's paid media specialist to identify high-performing organic posts and promote them to prospective ticket buyers. This resulted in a 700% combined growth of social channels prior to the day of The Summit.
On the day of the event, I directed the social media team to respond to inquiries and escalate issues to the core event team. I also coordinated with Agency Media’s video team to capture photos and video clips to publish throughout the day. These generated over 185,000 impressions and 3,500 engagements within a 24-hour period.
Breakfast Television: Building Your Brand