Hangar Hangout

Hangar Hangout was a brand new event aimed at business entrepreneurs in the Fraser Valley. Held at SKY Hangar at the Pitt Meadows Airport, the inspirational evening featured speakers and panelists from MEC, Slack, JJ Bean, Microsoft, Herschel Supply Co., tentree, and Hootsuite. 

Strategy

Branding

  • Logo

  • Print and Digital Assets

Social Media

  • Content marketing 

  • Live Event Coverage

Results

Photo by: Bailey Marshall

Photo by: Bailey Marshall

Strategy

  • Create a brand identity for Hangar Hangout

  • Establish and grow social channels and grow into a reputable source of inspiration, knowledge, and local expertise  

  • Provide event day social media and video coverage

I led the Hangar Hangout brand creation process where we de by input in the speaker lineup, and defining the event's purpose. Once we finalized the branded H⚡️ and supporting digital assets I wrote a the social media strategy that highlighted each speaker’s experience and expertise and provided useful daily content to the small, but growing Real Talk community leading up to and during the event.

Concurrently, my team and I built out the client’s current brand assets to create a cohesive online identity that would be recognizable regardless of the platform or format it would appear on. 

Social Media

Leading up to the event, my team created and released daily content on LinkedIn, Facebook, Twitter, and Instagram,  worked with the Daily Hive to run a contest that would raise awareness, and worked closely with the client's paid media specialist to identify high-performing organic posts and promote them to prospective ticket buyers. This resulted in a 700% combined growth of social channels prior to the day of The Summit.

On the day of the event, I directed the social media team to respond to inquiries and escalate issues to the core event team. I also coordinated with Agency Media’s video team to capture photos and video clips to publish throughout the day. These generated over 185,000 impressions and 3,500 engagements within a 24-hour period.

We also worked with Gary Vaynerchuck's videographer to provide content for him to repost on Gary's YouTube channel. Collectively his videos garnered over 160,000 views

Results

1.5k

Social Channel Growth

1.2m

Impressions

274k

Combined video views

Jason was amazing to work with. He managed the social media for our event seamlessly. He worked with us to develop [a strategy] that was impactful and met our dynamic needs.
— Malina Parmar, Conference Director