The Real Talk Summit was a single-day event aimed at business entrepreneurs across North America. Held at the Vancouver Convention Centre, the inaugural conference featured high-profile speakers such as Gary Vaynerchuck and 1-800-GOT-JUNK’s Brian Scudamore.
Strategy
- Build brand awareness of the Real Talk Summit
- Drive ticket sales
I developed and executed the marketing strategy that leveraged each speaker’s credibility, experience, and expertise to promote the new conference to prospective customers and provide useful daily content to the nascent, but growing Real Talk community leading up to, during, and after the event.
Concurrently, my team and I built out the client’s brand assets to create a cohesive yet flexible brand identity that would be recognizable regardless of the platform or format it would appear on.
Tactics
Leading up to the event, my team created and released daily content on LinkedIn, Facebook, Twitter, and Instagram, briefed Daily Hive to publish sponsored content, and developed a direct-response paid media strategy to target prospective ticket buyers. This resulted in a 700% combined growth of social channels and—most importantly—a sold-out conference.
On the day of the event, I directed the social media team to respond to inquiries and escalate issues to the core event team. I also coordinated with Agency Media’s video team to capture photos and video clips to publish throughout the day. These generated over 185,000 impressions and 3,500 engagements within a 24-hour period.
We also worked with Gary Vaynerchuck's videographer to provide content for him to repost on Gary's YouTube channel. Collectively his videos garnered over 160,000 views.
Results
1.5k |
1.2m |
300k |
|---|---|---|
| Social Channel Growth | Impressions | Combined video views |
Jason was amazing to work with. He managed the social media for our event seamlessly. He worked with us to develop a strategy that was impactful and met our dynamic needs.
—Malina Parmar, Conference Director
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Gary Vaynerchuck: Daily Vee 190 + Real Talk Summit Keynote
