Creating new normals for millions of students by shaping the strategy, design, and experience of the top-40 university gobal advertising campaigns.
UBC is top-40 global university and consistently places in the top five per cent of universities in the world.
Key moments
Refreshing the UBC Admissions brand.
Relaunching UBC's global campaign.
Pitching and producing the flag-ship video series that answers the what and why with the who (professors!).
Revamping customer support to be responsible, intelligent, compassionate, and above all, human.
Pushing what's possible in the public sector: end-to-end analytics and reporting.
Introducing a data-driven content strategy for users on @ubcadmissions social media channels.
Building bridges across faculties and campuses to improve students' digital experience.